Saturday, September 1, 2012

Small wonder!

As our number becomes larger spaces available to us become smaller and the challenge today in some of the biggest and busiest cities of the world is to ... well, of course find some kind of space to call your own and then to make the most of what is usually a small space. The challenge, of course, being to not just us the space intelligently but also making sure its well-equipped and presentable.

So coming to the rescue of small-home owners it would seem to IKEA. The Swedish furniture manufacturer is now boasting a new small number on its sign-boards and this time they don't claim them as prices. Advertising their 391 sq. ft. apartments in their Brooklyn stores, their designers have come up with some rather well-designed and assembled living units.

"It might be compact but its more spacious than you can imagine. Its our 391 sq. ft. home" - reads the billboard. And from the images it looks like they're not just boasting. They've managed to carve out quite a decent bit of utility space in their professed 391 sq ft apartments with a bedroom, a bathroom, a kitchen and even a small-sized living room!

And since there's no better way to lead than by example, the little demo spaces they've designed and dressed up at their Brooklyn stores is sure to get plenty of attention as well as give lots of fresh ideas to small apartment owners on what they can do with their living space. And this, of course, will translate into lots of sale for the Swedish furniture manufacturer. Talk about keeping abreast of the times!
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